Kiko Milano has partnered with Marcelo Gutierrez as the brand’s first-ever Global Makeup Artistry Creative Director—a milestone moment as Kiko Milano continues to expand its global makeup identity.

A visionary in the industry, Gutierrez is known for translating innovative concepts into culturally impactful beauty looks. 

In this newly created role, Gutierrez will lead Kiko Milano’s global artistry direction across product development, campaigns, and trend innovation—bringing the brand’s Italian-born creativity and color authority to a worldwide audience.

Drew Elliott, Chief Brand Officer of Kiko Milano, said,

“We are proud to welcome Marcelo to Kiko Milano at such a transformative moment for the brand. His unique creative vision, combined with a modern understanding of beauty culture, will play a fundamental role in sharpening our make-up identity worldwide.”

Gutierrez will help shape product development as well as guide celebrity collaborations, cultural moments, and educational programming, including masterclasses and social content designed to inspire consumers and in-store teams.

To mark the beginning of this partnership, Gutierrez created the cover look on Tyla exclusively using Kiko Milano products for i-D Magazine, a powerful first expression of his creative vision for the brand.

Gutierrez commented,

“I’m incredibly excited to join KIKO Milano as Global Makeup Artistry Creative Director. The brand’s dedication to making forward-thinking beauty accessible to everyone, without compromising on quality, deeply resonates with me and my experience in the industry. I’m looking forward to contributing to this next chapter and helping inspire creativity and confidence worldwide.”

This partnership underscores Kiko Milano’s commitment to innovative, accessible beauty rooted in its Italian heritage, marking a new chapter for the brand.